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Some Pismo Beach businesses see surge in sales as summer kicks off with warm weekend

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Posted at 7:05 PM, Jun 23, 2024

On Sunday at Pismo Beach, many people from the inland valley shared the same thoughts on scorching temperatures.

“Hot, very hot, it’s probably hitting the hundreds," said Camil Silva, from Bakersfield.

Ariana Figuroa from Fresno also commented on the triple-digit temps. “Yeah, it was 109 in Fresno yesterday,"

It's no surprise that Pismo Beach is a popular spot to cool off.

Many were prepared to spend the whole day by the ocean breeze, bringing carts filled with all the essentials.

“We have the beach chairs, boogie board, and then, the cart, we just packed our drinks and now we’re ready for the beach,” said Glen Rhodes, from Campbell.

Sunday morning saw not only crowded roads but also a busy pier filled with visitors.

I made my way to find out what they were doing.

“I didn't even know that there would be whales out here, but it's a fun surprise," Figuroa said.

Locals also came by to visit the whales this weekend.

“They're out here in abundance, it's wonderful," said Don Lewis from Grover Beach. "You can see all the people at the end of the pier. They're out just enjoying it.”

Some businesses have reported a surge in sales recently, especially for sweet treats.

“We have lines start way back here and sometimes they go out the door, it gets pretty busy,” said Ryan Branes, manager of Pismo Yogurt.

“We got four or five registers running," said Kori Gomez, the manager at Hot Licks Candy Store.

She's learned from years in business that their staff has to be fully equipped for the summer spike, something she says they’re already seeing.

“They know when it's go-time and they step into place and they keep ringing things up, constantly restocking,” Gomez said.

As businesses brace for the busy season, visitors are eager to enjoy their outings.

“We're going to walk the pier, probably be on the beach for a little bit, and then head back home to 108 weather," Figuroa said.