A new Kristin Smart billboard is up in Oceano.
The Cal Poly student went missing in 1996.
The billboard is just west of the Halcyon and Highway 1 intersection, directly behind the 'Welcome to Oceano' sign.
For years, a similar billboard in the Village of Arroyo Grande has served as a constant reminder to bring justice to Smart and her family.
That one sits outside the James Murphy Law Office.
There's a $75,000 reward for any information about the case.
Related:
Kristin Smart investigation: A timeline of the Cal Poly student's disappearance
Four search warrants served at multiple locations in Kristin Smart case
SLO Co. Sheriff confirms key pieces of evidence in Kristin Smart case
'Your Own Backyard' podcast creator speaks out on latest Kristin Smart developments
