Victoria’s Secret plans to close dozens of stores this year.
The giant lingerie retailer’s parent company announced that it will close as many as 53 stores in North America.
In recent years, sales have slipped and the brand has struggled to resonate with shifting consumer demands.
The company cites a decline in overall performance as the main reason for store closures.
The planned store closures for 2019 make up roughly four percent of the company’s 1,143 Victoria’s Secret stores worldwide.
It has not been announced which store locations will be closing.
On the Central Coast, there are Victoria’s Secret stores in San Luis Obispo and Santa Barbara.
